Case Study: Nutrex Hawaii

Working together to create ongoing, high-performance, mobile-friendly email marketing campaigns on a firm marketing budget.

THE CHALLENGE

Founded in 1990, Nutrex Hawaii sought out to bring the health benefits of microalgae to the world. Being located on the Big Island of Hawaii, their farm produces natural resources to cultivate their two main products: spirulina and astaxanthin. Fast forward to the present time, Nutrex is now selling vitamin supplements online to a growing niche target audience including world-class health-conscious athletes.

After hearing of us by word of mouth, Nutrex Hawaii reached out with a need for experienced email marketing assistance. Having been recently setup with an email service provider (Listrak), they looked to fulfill a need to regularly design and develop mobile-friendly marketing emails with a very quick turnaround time. They needed to do this in a cost effective manner, and didn’t have the luxuries of strong email templates or pre-determined design standards.

OUR SOLUTION

Our team was happy to assist and worked diligently with Nutrex Hawaii to find creative ways to meet the need, including continually re-purposing of effective email campaigns from the past, as well as skipping the mobile design proofing stage for new email designs. Now going beyond two years, we continue to provide digital marketing design experience, setting design standards and creating responsive email marketing templates that allow us to produce high-performing email marketing campaigns with a quick turnaround time.

THE RESULTS

  Fully responsive (mobile friendly) email design templates created
  Design standards established to meet expectations of target audience
  Year-Over-Year 23% increase in email marketing conversion rate
  Year-Over-Year 95% increase in size of subscriber list

“Zack and the team at GiantJet have provided tremendous thought leadership and digital
marketing design expertise. Their designs have been responsible for taking our email
campaigns to the next level. They are able to turn projects around quickly, pay close
attention to detail, create designs that work on both desktop and mobile devices and test
on all platforms. As a result, our email revenue is soaring!”

Sheryl Biesman
Nutrex Hawaii

95
Y.O.Y. SUBSCRIBERS INCREASE
23
Y.O.Y. CONVERSION RATE INCREASE
80
RESPONSIVE EMAIL CAMPAIGNS