Ah… Spring is finally here! Flowers are blooming, birds are chirping, tax season is ending, and for many businesses, customers are spending again after hibernating for the Winter. So naturally, we have developed a new batch of top 10 emails as another solid reference material resource for your playbook. A new season calls for fresh inspiration for your marketing campaigns!
Without further ado, here are 10 of our favorite marketing emails from the last few years that employ a Spring and / or Easter theme:
Williams Sonoma’s use of bright colors and cheerful holiday treats has us feeling childlike. Almost more like two (or more) emails rather than just one, the design includes multiple heroes with playful and friendly lifestyles throughout. The text color stands out against the backgrounds. It is easy to read, feels very approachable and friendly, and ends with a nice little geo-targeted store near you map. Bravo.
We like the element of fun that Urban Outfitters introduces here, not to mention the perfectly matching landing page it leads to. Lifestyle images flash randomly through the frames. The spring pastels feel timely and fresh. A bold sans serif font sets the young and modern feel perfectly.
Here we get reminded that a black on white design can clean and simple, yet bold. Lifestyle imagery is arranged in an eye-catching patchwork. Animated gifs are used very lightly as you continue to scroll, adding a playful element to this extraordinarily tall email.
The use of black serif fonts on white creates a classic, timeless look here. Large, bold numbers draw the eye downward through the email past attractive, bright lifestyle images.
This bright and cheery email inspires us to up our Easter brunch game. The large lifestyle and beautiful green used both bring a feeling of whimsical fun. Readability is achieved with the easy sans serif font and simplicity of this design.
Right from the top, this simple little email packs a punch. The animated gif lettering of red on black demands your attention. And the kids in action and hidden Easter eggs bring a playful element of fun.
Plum + Sparrow’s campaign is natural, whimsical, and friendly. Simple sans serif fonts used throughout are clean and approachable. We love the use of the year’s hottest houseplant to catch your eye halfway down. And the whole thing ends with silly smiles.
Bold and simple. Solo’s egg in primary colors caught our eye and the Easter egg puns in the offer made us smile. This email is powerful and straight to the point.
Pastel pink and gold bring a festive, elegant look to this email. The use of golden serif font and fresh botanicals really give this simple email the wow factor.
This email looks appetizing. Colorful and rare fruits and veggies zig zag all the way down, drawing your eye in to read and scroll. The great font pairing really gives it a clean and fresh feel.
That’s it for now! We hope this list has given you some fresh ideas for your Spring and / or Easter email campaigns, and above all, that you have a wonderful time celebrating and enjoying the company of family and friends.
Have more Spring and / or Easter marketing email examples or ideas to contribute? Need help coming up with your design? We’d love to hear from you! Send us an email or leave a comment below.